Seen the seen, there is no impossible alliance, because Sony and Microsoft have announced an agreement whereby the two companies, the main rivals in the console market, have announced an association to improve the experience of its customers with solutions in the cloud and artificial intelligence.
Both companies will work on a joint development of Microsoft Azure cloud solutions, which will support their online gaming services, as well as content broadcasts. Working together, they hope to gather more information from the customer base of both, and translate it into enhanced entertainment experiences.
The agreement also includes joint research in the field of semiconductors and Artificial Intelligence, including the potential development of new state-of-the-art image sensors by integrating “Sony image sensors with Microsoft Azure Artificial Intelligence technology”.
“PlayStation itself emerged through the integration of creativity and technology, our mission is to evolve this platform perfectly as one that continues to provide the best and most immersive entertainment experiences, along with a cloud environment that guarantees Best possible experience, anytime, anywhere For many years, Microsoft has been a key business partner for us, although, of course, the two companies have also been competing in some areas, I believe our joint development of future solutions In the cloud, it will greatly contribute to the advancement of interactive content, and I hope that in the areas of semiconductors and IA, they will take advantage of each company’s vanguard technology in a mutually complementary manner that will lead to the creation of a new value for society. ” , He said Kenichiro Yoshida, president and CEO of Sony.
“Sony has always been a leader in entertainment and technology, and the collaboration we announce today is based on this history of innovation,” he said. Satya Nadella, Microsoft CEO. “Our partnership brings the power of Azure and Azure AI to Sony to offer new gaming and entertainment experiences for customers.”
It has been announced that, in the future, both companies will share complementary information about this agreement. We’ll be alert.