The London Pride 2017 event, whose ceremony starts on June 24 and runs until July 8, has received another big sponsor – the PlayStation
– PlayStation UK (@PlayStationUK) June 3, 2017
Promoting the hashtag #forALLthegamers PlayStation has confirmed it will sponsor London Pride 2017, which has caused a real explosion of positive reactions around the world, both by players themselves and by other gaming companies and publishers.
– Graeme Boyd (@AceyBongos) June 4, 2017
– Michael Schillingford (@MusterBuster) June 4, 2017
– Ami Nakajima (@AmiNakajima) June 3, 2017
According to PlayStation UK social media manager Erica Whelana, Sony has been sponsoring this event for eight months and that participation in the London Pride 2017 event for PlayStation is not just corporate self-promotion but is a joint project of the PlayStation UK team and PSEU The LGBT group, which is for Sony and its employees of the utmost importance, and whether it will grow in tradition, remains to be seen.